from the heart

how JOJO Noosa became one of Noosa's renowned boutiques

From humble beginnings at Victorian weekend and night markets, to one of Noosa’s most renowned clothing boutique. Our mission is to share our love...

ethically sourced, made with love

Every JOJO exclusive piece, jewellery and homewares is handmade with love, supporting the beautiful people Jo met across the world. Our suppliers a...

Unique, Exquisite bohemian designs - to make all women feel confident and beautiful

Jo was inspired to share her bohemian soul with the world, after many years of travels in some of the most unique destinations. Surrounded by uniqu...