About Us

JOJO's started from humble beginnings at Victorian coastal weekend markets and the Victoria Night Market in Melbourne. In 2003 JOJO's relocated to the Eumundi Markets as a casual store holder, becoming permanent soon after at Eumundi Square.

Since then we have opened stores at Noosa Fair in 2007, Hastings Street in 2009 and Sunshine Plaza in 2010.

Jo was tragically lost in June 2019 but we are all very proud to continue to operate the stores and expand into online in Jo's memory and for the future well-being of her much-adored teenage daughter Jem.

Jo was a creative visionary with a unique sense of style for bohemian fashion and homewares.

JOJO Noosa offers Bohemian Luxury Styles of vibrant resort wear, exclusive designs and prints, exotic jewellery, Moroccan leather goods and eclectic treasures sourced from Jo's many travels around the world.

It is hoped her daughter Jem - with her similar style, creativity and fearless attitude - may continue her mother's legacy in the future.