About Us

Starting from humble beginnings at Victorian weekend and night markets, JOJO’s is now one of the most renowned local clothing boutiques. In 2003, Jo relocated to Eumundi Markets as a casual store holder before becoming permanent in the Eumundi Square. 

In 2007 we opened our first store in Noosa Fair, capturing the hearts of Noosa bohemian locals - who soon became part of what is now, our JOJO tribe. 

We opened our third store in 2009, in one of Hastings Street’s most iconic locations to continue spreading our love for all things bohemian, and continue to make ladies around the world feel confident and beautiful. 

In 2010 we brought JOJO’s to Sunshine Plaza, and later designed her dream Moroccan inspired store when the complex expanded in late 2018. 

We tragically lost our Jo in June 2019, but all very proud to continue operation of her stores, and expand online in honour of Jo, and for the future of her much-adored daughter. 

Jo was a creative visionary, with a unique sense of style for bohemian fashion and homewares, and we are proud to continue her legacy everyday. 

It is hoped her daughter - with her similar style, creativity and fearless attitude - may follow in the footsteps of her mother and continue her legacy.